Key information

🔎 Fund Overview

AdTheorent Holding Company, Inc. is a programmatic digital advertising company. It operates a digital media platform that focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. It uses machine learning and advanced data science to organize, analyze, and operationalize non-sensitive data to deliver real-world value for customers. It builds custom machine-learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression. The Company’s non-individualized attributes include publisher, content and uniform resource locator (URL), keywords, device make, device operating system and other device attributes, ad position, geographic data, weather, demographic signals, creative type, and size. The Company also offers customized vertical solutions to address the needs of advertisers in specialized industries.